$100 Billion Market Opportunity
The global sugar market is approximately 170 million tons/year or around $100 billion in commodity sales.
Nearly 90% is white refined sugar which Nutrition Innovation can replace by implementing our low GI technology at existing food grade sugar mills.
Conversion of food grade sugar mills is achieved quickly.
The low capital expenditure gives the sugar mill or refinery the flexibility to produce Nutrition Innovation low GI sugar, Nucane, or their normal commercial product.
Nutrition Innovation's Nucane can be used in all forms of food & beverages including retail, soft drinks, breakfast cereals, baked goods & quick service restaurants.
Market Influence & Trends
The change of consumer preferences to low GI and lower carbohydrates continues to influence food manufactures.
Sustainable sourcing, nutritional standards and less processed foods are key drivers.
The emergence of food innovation and better for you options growth.
To partner in the ecosystem of major global sugar producers and brand manufacturers to unite supply & demand.
To collaborate with industry bodies, government authorities & key influencers to help educate the benefits of Nutrition Innovation's low GI sugar, Nucane.
To build a consistent consumer facing global message on the benefits of Nucane that can be leveraged by brand manufacturers & sugar producers.
To create a globally recognizable icon for Nucane to allow consumers to identify and request products manufactured with Nucane, the good sugar.