NUTRITION INNOVATION A GROUND-BREAKING GLOBAL FOOD SERVICE START-UP APPOINTS ANDREW HIGGS AS COUNTRY MANAGER - ANZ
Nutrition Innovation, a Singapore based Global Food Science start-up, announces the appointment of Andrew Higgs as Country Manager for Australia and New Zealand. Mr. Higgs was previously an executive for international Dutch firm Jacobs Douwe Egberts, the world’s largest pure-play coffee company, after roles with health and wellness firm - Blackmores and pharmaceutical company – GlaxoSmithKline.
Mr. Higgs’ objective is to launch the company’s revolutionary product Nucane, a clinically proven low-GI cane sugar with the potential to transform the food and beverage industry. Nucane is aimed at combatting the global obesity and diabetes epidemic via partnerships between sugar mills and brands to increase healthier options for consumers worldwide.
"Andrew has the leadership track record and skills that can help accelerate Nutrition Innovation's success and growth”, stated CEO of Nutrition Innovation, Matthew Godfrey. “Our purpose is to make the world a healthier place and sugar is a major focus of the global health debate”.
"The world is ready for Nucane, a proud Australian innovation” said Mr. Higgs. "What our founder Dr. David Kannar has invented, is a potential game changer for world health. Nucane can be used in all forms of food & beverages including retail, soft drinks, breakfast cereals, baked goods & quick service restaurants”.
Nucane is currently being used in product applications by food manufactures in four countries and Nutrition Innovation expects to have the first consumer products to market in Q3 2018. It is poised to be an incredibly important part of the global health solution and help revolutionize a US$100 Billion market.
For more information, visit www.nutritioninnovationgroup.com
Press contact: Andrew Higgs – Country Manager ANZ
+61 421 191 424, firstname.lastname@example.org